Market Intelligence

Back up your decisions!

'Market Intelligence' is the use of latest market information to optimize business processes and to back up management/marketing decisions.

A market can be defined by branch of business, technology, target groups or region. However, it is essential a) to know the own markets and b) to stay always updated. Market Intelligence takes both sides of the coin - the knowledge of the recent state (by a market study) as well as permanent monitoring of changes and movements - as equal parts of an overall market knowledge strategy.

This needs the integration of internal knowledge and external information sources to be able to identify developments and trends. Another advantage is to include an independent 2nd party view by external experts who to understand your technologies and know the other market players. To outsource at least parts of your market research may also be a strategy to 'neutralize' or hide your information needs from other market players or interest groups. Or do you think it would be a good idea for Monsanto to call Greenpeace for their latest environmental data?

And sometimes you are just interested in regional markets or a local market environment as defined by main industries, market players, concentrated technologies, patent situation, politics, and laws. Then it is also good to have someone on the spot with a good knowledge of authorities, organisations, structures and culture, like scitari is within Germany or scitari partners are in Austria, Finland, France, Switzerland, UK, the USA, and other countries worldwide.

Sources of market information are ...

• Internal knowledge within your company or by partners.


• Prefabricated market studies by Frost&Sullivan, biomarket group, Euromonitor, Marketresearch.com and others... that may suffer from being not specific enough or representing not the latest state.


• Statistical data by national and international statistic authorities.


• Company and business news as covered by PR Newswire and others.


• Patent applications that can be monitored via professional online databases as covered by STN, etc. ... for a short introduction, please switch to the IP Intelligence page.


• Scientific and business literature.


• Internet websites and portals ... but keep an eye on the time you spend as well as on the information reliability and relevance.


• Organisations and authorities ... that were identified by measures mentioned before.


• Experts and insiders ... that were identified by measures mentioned before.


• And more ...

If you have the feeling that you miss something, we invite you to use the experience and know-how of scitari for doing individualized high-quality market research or setting up your own specific Market Intelligence strategy.

Do not hesitate to contact us: Dr. Christian Velten.

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scitari is your professional partner for reliable and high-quality market & technology information.

We constantly keep an eye on your market. We support you with individualized market overviews, in-depth market analysis, competitor monitoring and technology scouting. We give you individualized and high quality information for your own internal information system.

If an information is somewhere out there, we will get it!

Contact us! Use our expertise and competence.